The broad-scale goals of the program are to develop and strengthen field managers’ capabilities to plan, organize, direct and control distributor or broker execution of marketing programs, and quality of support given to supplier brands in a market.
As a result of participating in the seminar, supplier field managers should be able to demonstrate knowledge, understanding and in certain specific skill oriented areas, an initial level of competency as follows:
The program can be structured to be conducted in a time frame ranging from three to five days depending on he scope of topic areas and the depth of skill development activity desired by the client. A follow-up test is available for clients to use to check understanding and reinforce learning.
A few sample pages from the Building Brands Participant Workbook (requires Adobe Acrobat Reader version 6.0 or better)